Tool SOPs/Attentive
Email & SMS

Attentive SOPs

Enterprise SMS marketing platform for established DTC brands.

Attentive runs SMS for many of the largest DTC brands, the ones above $30M ARR with dedicated SMS managers. The platform is powerful and configurable, which means there are 50 places to get it subtly wrong. Attentive SOPs lock down the configuration so a new SMS manager doesn't rebuild flows from scratch.

Why Attentive SOPs matter

Enterprise SMS platforms reward operational discipline. Inconsistent segmentation, missing compliance reviews, or ad-hoc flow edits compound into deliverability issues that take months to fix.

Who uses Attentive

DTC brands above $20M ARR with dedicated SMS marketers. Common in beauty, supplements, apparel where SMS is a major channel.

Attentive procedure SOPs

Step-by-step procedures for the most common Attentive workflows.

Capture your Attentive workflows automatically

Record your screen while building a Attentive flow. ReccordSOP generates the SOP with screenshots of every step. Drift detection alerts you when your live setup changes from documented.

Try ReccordSOP free

Frequently asked questions

When to choose Attentive over Postscript?

Brands above $20M ARR with dedicated SMS managers benefit from Attentive's enterprise features. Below that, Postscript is more flexible and cheaper.

Does Attentive integrate well with Klaviyo?

Yes, native integration. Most enterprise brands run Attentive for SMS and Klaviyo for email together.

Can ReccordSOP capture Attentive workflows?

Yes. Record your screen while configuring AI Journeys or segments. SOP captures every step.

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