The returns platform DTC brands use to push exchanges over refunds.
Loop Returns flipped the DTC returns playbook by pushing customers toward exchanges and bonus credit instead of refunds. The result, for brands that configure it well, is 30 to 50 percent of would-be refunds converted to retained revenue. The result, for brands that don't, is the same headcount overhead with a higher monthly bill. Loop SOPs are how you stay in the first group.
Loop is configuration-heavy. Return windows, eligible products, exchange logic, bonus credit percentages, fraud rules, gift returns. One mis-configured rule changes thousands of dollars in margin. SOPs ensure changes are deliberate and tested before they go live.
Shopify and Shopify Plus brands above $2M ARR with physical products. Most common in apparel, footwear, and accessories where return rates are 15 to 40 percent.
Step-by-step procedures for the most common Loop Returns workflows.
Your return policy in Loop is a business document encoded as platform settings. Change a window from 30 to 60 days and you've quietly increased your r...
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Loop's exchange flow is its most valuable feature. Done right, it converts 30-50 percent of would-be refunds into exchanges and bonus credit. Done wro...
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Return fraud costs DTC brands 1 to 3 percent of revenue. Loop's fraud tools can catch most of it without false-positive friction for real customers, i...
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Record your screen while building a Loop Returns flow. ReccordSOP generates the SOP with screenshots of every step. Drift detection alerts you when your live setup changes from documented.
Try ReccordSOP freeAround 200 returns per month, or when your CX team complains about return processing time. Loop's exchange-incentive flow pays for itself once you cross that volume.
Yes. Most apparel-heavy at the start but works for beauty, accessories, and home goods. Less common for consumables or perishables.
Yes. Record your screen while configuring policies or processing a return. The SOP captures every click, with the actual settings shown. Drift detection alerts when your live config changes from documented.