The SMS marketing platform most DTC brands choose over Attentive.
Postscript handles SMS for thousands of DTC brands, with the appeal of being more flexible and less enterprise than Attentive. The flexibility cuts both ways. Two SMS marketers in the same brand can build wildly different flows. Compliance gets sloppy. Lists get over-messaged. Postscript SOPs lock down the rules of engagement.
SMS is the highest-conversion channel in DTC. It's also the easiest to abuse. One wrong send to your entire list costs you opt-outs you can't get back. SOPs prevent the one-off blast from going wrong.
DTC brands above $1M ARR running SMS as a marketing channel. Common alongside Klaviyo for email.
Step-by-step procedures for the most common Postscript workflows.
The welcome flow is the highest-converting SMS sequence you'll build. It captures subscribers when intent is hottest, right after they opt in. Most br...
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SMS abandoned checkout converts 2-3x higher than email abandoned cart, but it's also the easiest channel to abuse. One wrong-timed send or aggressive ...
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Your SMS list is the most expensive marketing channel to build and the most valuable once you have it. Postscript's list growth tools work, but only i...
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Record your screen while building a Postscript flow. ReccordSOP generates the SOP with screenshots of every step. Drift detection alerts you when your live setup changes from documented.
Try ReccordSOP freePostscript is more flexible and integrates better with Klaviyo. Attentive is more enterprise, better for $50M+ brands with dedicated SMS managers. Most DTC under $30M choose Postscript.
Yes if SMS is going to be a real channel. Klaviyo's SMS is OK for cross-channel flows but not enough as a standalone SMS strategy.
Yes. Record your screen while building a flow. Get a structured SOP with screenshots of every config setting.