The welcome flow is the highest-converting SMS journey you'll build. Attentive's AI Journeys make it easier to set up than Postscript, which also means easier to misconfigure. This SOP ensures the welcome flow converts at the rate Attentive's case studies promise.
A working Attentive welcome flow converts 35-50 percent of new subscribers to first-time buyers within 7 days. A poorly configured one converts 5-10 percent. The configuration matters more than the creative.
Each source needs a separate welcome path. Popup vs SMS-Treats checkbox vs keyword opt-in have different intent levels.
Attentive supports immediate trigger. Use it. Delay hurts conversion.
Message 1: discount code. Message 2 (Day 1): brand story. Message 3 (Day 2): social proof. Message 4 (Day 4): urgency. Message 5 (Day 7): final reminder.
Attentive integrates with Shopify for unique-per-subscriber codes. Use them, static codes leak to deal sites.
9pm to 9am quiet. Attentive respects local time, verify each region is configured.
STOP and HELP instructions required. Attentive handles automatically if configured at account level.
Stop sending welcome messages after purchase. Move to post-purchase flow.
Preview hides MMS rendering quirks. Test on iOS and Android both.
Record your screen while performing the attentive welcome flow. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP free4 to 6. Below 4 misses key conversion windows. Above 7 drives unsubscribes.
Both work. Attentive has slightly better AI Journey configuration. Postscript wins on flexibility for non-standard flows. Choose by team and integration needs.
Yes, in at least one message. MMS converts 20-30 percent better than SMS for product-focused content.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026