Rate 8 processes most DTC teams run every week. See how many of them break, or are already broken, the moment one specific person is unavailable. No email, no signup.
For each one: if the main person left tomorrow, how many people could actually run it?
Refunds & returns
Fulfillment exceptions (damaged or lost shipments, backup carriers)
Chargeback & dispute handling
Escalating an angry or VIP customer
Discount / comp approvals
Inventory reorder decisions
Vendor or supplier communication
Onboarding a new hire on this team
This isn't about whether a process is written down somewhere. It's about whether it would survive the one person who actually runs it being gone tomorrow, no notice. A process with a doc nobody follows scores the same as a process with no doc at all, because the real question isn't documentation, it's redundancy.
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