The reviews and loyalty platform most DTC brands use to drive repeat purchase.
Yotpo combines reviews, loyalty, and SMS into one platform. The benefit is integrated data. The risk is that each module has its own configuration surface, and most brands fail to use them well together. Yotpo SOPs prevent each team (marketing, CX, ops) from configuring their slice in ways that conflict with the others.
Reviews and loyalty are slow-burn programs. The impact compounds over 6 to 12 months. That makes them easy to misconfigure and ignore until a quarterly review surfaces the problem. SOPs catch configuration drift before it costs you cohorts of customers.
DTC brands above $2M ARR running reviews and loyalty as growth levers. Common in beauty, supplements, apparel.
Step-by-step procedures for the most common Yotpo workflows.
The review request flow is the single biggest input to your average review collection rate. Brands at 5 percent collection rate are leaving 30 to 50 p...
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A loyalty program looks like an obvious win until you realize how easy it is to misconfigure. Wrong earning rates create unsustainable point liability...
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A working referral program is the lowest-CAC acquisition channel a DTC brand can have. Most brands set one up at launch, see weak results, and quietly...
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Record your screen while building a Yotpo flow. ReccordSOP generates the SOP with screenshots of every step. Drift detection alerts you when your live setup changes from documented.
Try ReccordSOP freeOkendo is cleaner UI and better for newer brands. Yotpo has more enterprise features (loyalty integration, SMS bundle). Choose based on whether you need the bundled platform or just reviews.
Only if you're committed to running a loyalty program. Bolting on loyalty without strategy creates points liability with no engagement lift.
Yes. Record your screen while configuring a review flow or loyalty program. AI structures the configuration into a SOP.