Most DTC marketers either ignore Triple Whale for days at a time or stare at it for hours getting lost. The right cadence is 15 minutes daily on a specific dashboard view. This SOP defines what to look at and what to do about it.
Performance problems compound. A 20 percent drop in conversion rate caught Day 1 is fixable. Caught Day 7 you've burned a week of budget. Daily review catches problems while they're small.
Yesterday revenue, yesterday spend, yesterday ROAS, 7-day rolling AOV, 7-day rolling conversion rate, today pacing vs target.
Reduce decision fatigue. Same view every morning.
Pre-meeting, pre-emails. 15 minutes.
Spend up 30 percent. ROAS down 25 percent. AOV up 40 percent. Each anomaly needs an explanation before continuing.
Even if root cause is 'launched new ad set' shared, builds team awareness.
Monday revenue should compare to last Monday. Sunday is different from Monday.
Don't rely on memory. Configure alerts for ROAS drops, spend spikes, conversion drops.
Daily review is individual. Weekly review surfaces patterns and decisions.
Record your screen while performing the triple whale daily dashboard review. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP free15 minutes. Longer and you're rabbit-holing. Shorter and you're not really looking.
Depends on your stage. Pre-ROAS positive: spend efficiency. Profitable: AOV and LTV. Set the priority once, hold to it.
Yes for spend and ROAS. Less for organic metrics. Validate alerts the first week before fully trusting.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026