The DTC-first analytics and attribution platform replacing Google Analytics.
Triple Whale became the default analytics layer for DTC brands tired of Google Analytics post iOS 14. The platform combines ad spend, Shopify revenue, attribution modeling, and forecasting. Setup determines whether you get a useful single source of truth or yet another dashboard nobody opens.
Attribution math is opinionated. Choose your model, document it, train the team on it. Without that, every meeting starts with debates about which dashboard is right.
DTC brands $1M to $50M ARR running paid ads on Meta, Google, TikTok. Marketing leadership uses it for daily and weekly review.
Step-by-step procedures for the most common Triple Whale workflows.
Attribution windows determine which ad gets credit for a sale. Triple Whale defaults to 1-day click + 1-day view. For some brands that's right, for ot...
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Most DTC marketers either ignore Triple Whale for days at a time or stare at it for hours getting lost. The right cadence is 15 minutes daily on a spe...
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Record your screen while building a Triple Whale flow. ReccordSOP generates the SOP with screenshots of every step. Drift detection alerts you when your live setup changes from documented.
Try ReccordSOP freeTriple Whale is faster to set up and broader DTC-focused. Northbeam goes deeper on attribution math. Brands above $30M sometimes use both.
Not really. Google Analytics + Shopify reports cover most needs. Triple Whale shines when you spend $50K+/month on ads.
Yes. Record your screen while building dashboards or investigating anomalies.