ShipBob's multi-warehouse routing decides which fulfillment center ships each order. Get it right and you save 20 percent on shipping costs. Get it wrong and you ship a Florida order from California, paying for 5-zone shipping when you could have shipped 1-zone.
Routing rules directly hit margin. They also affect delivery speed promises on your site. A 2-day delivery commitment doesn't survive 5-zone ground shipping. SOPs make sure routing logic stays aligned with your customer promises.
ShipBob expanded its network. Verify which warehouses you're actually using vs what's enabled. Sometimes the routing tries warehouses you don't have inventory at.
Build a zone map. East Coast orders to Pennsylvania warehouse, West Coast to California, Midwest to Dallas. Configure this in routing rules.
When an order has items at different warehouses, do you split or wait? Splitting costs more in shipping but is faster. Set the rule explicitly.
Confirm Shopify inventory and ShipBob inventory sync at least every 15 minutes. Lag causes oversells.
Bundles need their components mapped. Verify each bundle has the components defined and stock levels reflect parent + child.
Slack notifications when routing fails. Failed routes mean orders don't ship until manually resolved.
Place a test order, watch which warehouse it routes to. Confirm it matches the rules. Routing logic drifts after platform updates.
Record your screen while performing the shipbob order routing rules. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP freeIf the items are cheap and shipping is free, split. If the items are heavy or shipping is paid by customer, wait. Document the threshold.
Real-time if your AOV is over $50 or items go out of stock quickly. Every 15 minutes for everyone else. Hourly is too slow for popular products.
Use ShipBob's. Building your own routing logic on top of theirs creates conflicts and breaks at the worst time.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026