User-generated content (photos and videos from real customers) is the highest-converting on-site content you can have. Okendo's UGC tools collect it as a byproduct of the review flow, but only if you configure them deliberately.
Pages with UGC convert 15-25 percent higher than pages without. UGC is cheaper than studio photography and feels more authentic. The configuration unlock is real and compounding.
Make it visible but optional. Forced upload kills review completion rate.
10 percent off next order for photo. 15 percent for video. Tracked separately.
Customer grants rights to use the photo on your site and social. Required for legal use.
Block low-resolution, inappropriate content. Manual review only flagged items.
Below the fold of product description. Pages with 8+ UGC items convert best.
If available on your plan. Top UGC also gets resurfaced to other customers.
Best UGC becomes paid ad creative. Save the rights-confirmed best in a shared drive.
Compare conversion rate on product pages with UGC vs without. Should be 15-25 percent lift.
Record your screen while performing the okendo ugc collection. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP free10-25 percent with incentive. Without incentive, 3-5 percent.
Okendo is sufficient for most DTC under $20M. Standalone UGC tools (Stamped UGC, Bazaarvoice) add value at enterprise scale.
Yes if you collect rights consent in the upload form. Okendo provides the consent flow.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026