Okendo's review request flow defaults work for most categories. Most brands accept defaults and miss 20-30 percent of possible reviews by not tuning timing and incentive. This SOP closes that gap.
Reviews drive conversion. Brands with 100+ reviews per product convert 15-20 percent higher than brands with 10 reviews. Collection rate is the input.
Not post-purchase. Customer needs the product in hand.
Consumables: 14-21 days. Apparel: 7 days. Electronics: 10 days.
Size accuracy, fit, value for money. Each becomes a structured insight in product analytics.
Higher incentive for photo or video reviews. Visual reviews convert 3x better than text-only.
One reminder maximum. Two feels desperate.
Don't ask for reviews from customers who returned the product.
Required for Google Shopping integration. Reviews show in Google product results.
Target 15-25 percent of delivered orders converting to reviews. Below 10 means flow needs work.
Record your screen while performing the okendo review request flow. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP freeOkendo for cleaner UX and easier setup. Yotpo for enterprise features and bundled loyalty. Choose by brand size and feature need.
15-25 percent is excellent. Above 25 percent is rare without aggressive incentives. Below 10 percent and tune timing.
Yes, small discount on next order. Disclose the incentive (FTC requirement). Okendo handles disclosure automatically.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026