Your return policy in Loop is a business document encoded as platform settings. Change a window from 30 to 60 days and you've quietly increased your return rate by 15 percent. This SOP makes sure policy changes go through the same review process as a website update.
Returns policy directly hits margin. A loose policy loses money on edge-case returns. A tight policy loses customers who would have bought again. Loop lets you tune these knobs precisely. SOPs make sure the right person tunes them, with the right context.
Before changing Loop settings, write the policy in plain English. Get sign-off from CX lead, finance, and founder for the change.
If you have Loop Plus, use the staging environment. If not, document the existing config thoroughly before changing anything.
Final sale items have zero days. Standard products 30-45 days. Holiday extended window if applicable.
Apparel typically zero. Heavy items or custom products 10-15 percent. Communicate clearly to customers.
Bonus credit for exchanges (10-20 percent above refund value) converts 30 percent more returns to exchanges. Test the right number for your margins.
Limit return attempts per customer per 90 days. Flag high-return customers for manual review. Block known fraudulent emails.
If Loop says 30 days but your site says 45, customers escalate. Update both in the same deploy.
Slack the support team, update the macro, brief on edge cases. CX is the one who handles questions about new policy.
Record your screen while performing the loop returns policy configuration. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP free30 days for most categories. 45-60 for apparel where size try-on is important. Holiday window extends to 60-90 days for purchases between November 1 and December 24.
Apparel and footwear: no, it kills repeat purchase. Heavy or custom items: 10-15 percent is reasonable and customers expect it.
Apparel 20-40 percent. Beauty 5-15 percent. Home goods 5-12 percent. If yours is significantly higher, your sizing or product description has a problem, not your policy.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026