Tool SOPs/Privy/Exit-Intent Popup

Privy Exit-Intent Popup SOP

AY
Anand Yadav · Founder, ReccordSOP
·Last reviewed June 1, 2026

Exit-intent is the highest-converting popup placement. Privy's exit-intent triggers on cursor movement toward browser close. Configured well, it captures 3-8 percent of would-be abandoners. Configured badly, it annoys engaged readers.

Why this SOP matters

Every subscriber captured at exit-intent is a customer who would have left forever. Even a 3 percent capture rate on 10K monthly visitors = 300 new subscribers/month. That's a meaningful list.

Step-by-step SOP

  1. 1

    Set trigger to exit-intent only, not scroll or time

    Combination triggers annoy. Exit-intent alone is right.

  2. 2

    Suppress on mobile (use scroll trigger instead)

    Mobile doesn't have cursor exit. Different trigger logic.

  3. 3

    Lead with discount, not branding

    'Get 15 percent off your first order' beats 'Join our community'.

  4. 4

    Require only email (or phone for SMS)

    Each extra field drops conversion 20 percent. One-field popup wins.

  5. 5

    Set frequency cap: show once per 30 days per visitor

    Cookies handle. More aggressive frequency hurts brand.

  6. 6

    A/B test discount value monthly

    10 vs 15 vs 20 percent. Privy supports built-in A/B.

  7. 7

    Send the discount code via email immediately

    Don't make subscriber wait. Code in inbox within seconds of submit.

  8. 8

    Track conversion rate of popup-source subscribers

    Compare to other source subscribers. If popup-source is much lower, your offer is over-promising.

Common mistakes to avoid

  • ×Triggering on page load (looks desperate, drops conversion)
  • ×Combination triggers (exit + scroll) creating annoying repeat triggers
  • ×Multi-field popups dropping conversion 50 percent
  • ×No frequency cap, showing repeatedly to same visitor
  • ×Static discount code that leaks to deal sites

Stop rewriting this SOP every quarter

Record your screen while performing the privy exit-intent popup. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.

Generate this SOP free

FAQ

What conversion rate is good for exit-intent?

3-8 percent of unique visitors signing up. Below 2 percent and offer/copy needs work.

Should I show same popup to everyone?

No. New visitors see discount popup. Returning visitors see different content (no double discount).

Privy vs Klaviyo for popups?

Privy is cheaper, integrated. Klaviyo has more advanced targeting once you scale. Most brands graduate around $3M ARR.

AY
Anand YadavFounder, ReccordSOP

I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.

Last reviewed June 1, 2026

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