The abandoned cart flow is the single highest-ROI flow in most Klaviyo accounts. It also breaks more often than any other flow because triggers depend on product feeds, exclusions interact with welcome series, and discount logic gets duplicated. This SOP standardizes how your team builds and maintains it.
A working abandoned cart flow recovers 5 to 15 percent of carts. A broken one recovers zero and burns trust with customers who get duplicate or wrong-product emails. Most accounts ship one configuration and never touch it again. That's a mistake.
Confirm Started Checkout is the trigger, not Added to Cart. Check the trigger filter excludes test orders and any internal staff emails.
Filter so the flow only sends to profiles with consent. New regulations in 2026 require explicit consent records for this flow type.
Below 30 minutes feels pushy. Above 2 hours and recovery drops by half. Use 45 minutes as the default unless your AOV is over $200.
Pull product image, name, and price from the abandoned items. Test with a real abandoned cart, not the preview, because preview data is fake.
Exclude profiles who placed an order in the last 30 minutes (race condition between checkout and trigger). Also exclude VIP segment if they have their own flow.
no-reply addresses cost you replies that recover orders. Use a monitored inbox.
Enable smart send time. Klaviyo's 2025 update improved this significantly.
Screenshot the flow visualization. Note the version date. Record any custom logic. This is the artifact your replacement will need.
Record your screen while performing the klaviyo abandoned cart flow. ReccordSOP turns the recording into a SOP with timestamped screenshots. When your live setup changes, drift detection flags it.
Generate this SOP free45 minutes for stores under $200 AOV. 1-2 hours for higher AOV where buyers research longer. Test both for your category.
No. Save the discount for message 2 or 3. Discounting on the first send trains customers to always abandon for a coupon.
Three is the standard. Some brands get diminishing returns past two. Test by cohort, not by averaging.
I built ReccordSOP after watching too many DTC ops teams lose months to undocumented workflows. These SOPs are battle-tested with Shopify operators running $1M to $50M brands.
Last reviewed June 1, 2026